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Kev lag luam tsom iav tsis tau ua raws li kev sib tw ntawm lwm cov kev lag luam zam, tab sis raws li nthwv dej ntawm cov khoom lag luam ywj pheej cuam tshuam rau kev lag luam nrog cov tswv yim tshiab, cov thev naus laus zis tshiab, thiab kev cog lus rau kev sib koom ua ke, kev hloov pauv tau tshwm sim.
M&A kev ua si kuj tau khaws, uas yog ib qho kev qhia ntawm lub sijhawm muaj kev kub ntxhov.Kering Eyewear tau tshaj tawm nag hmo tias nws npaj yuav tau txais Lindberg, lub npe nrov Danish cov tsom iav zoo nkauj uas paub txog nws cov khoom siv titanium kho qhov muag thiab cov yam ntxwv tshwj xeeb, qhia nws lub hom phiaj los tsim hauv daim teb no.Tom qab ncua sij hawm thiab teeb meem kev cai lij choj, Fabkis-Italian eyewear chaw tsim tshuaj paus EssilorLuxottica thaum kawg ua tiav qhov tau los ntawm Dutch eyewear retailer Grandvision rau 7.3 billion euros rau lub Xya hli ntuj 1. Lwm lub cim ntawm lub zog: Warby Parker, ib tug omnichannel eyewear kws nyob rau hauv lub tebchaws United States, nyuam qhuav thov rau. ib qho IPO-kom txiav txim siab.
Kev lag luam tsom iav tau ntev dhau los ntawm ob peb lub npe, xws li EssilorLuxottica thiab Safilo hauv Ltalis.Cov tuam txhab zam xws li Bulgari, Prada, Chanel thiab Versace tso siab rau cov neeg ua si loj no los tsim cov khoom muag muag muag uas feem ntau tau ntawv tso cai.Kering Eyewear tau tsim tawm hauv xyoo 2014 thiab tsim qauv tsim, tsim, ua lag luam thiab faib cov tsom iav rau Kering hom, Richemont's Cartier thiab Alaïa, thiab cov khoom ua si Puma.Kev tsim khoom tseem yog qhov tseem ceeb tshaj tawm rau cov neeg xa khoom hauv zos: Fulcrum tau tsim cov lag luam wholesale cov nyiaj tau los ntawm 600 lab euros.Txawm li cas los xij, cov kws tshaj lij tsom iav tshiab hauv kev tsim, tsim thiab xa tawm yog tsim kom muaj txiaj ntsig tshiab rau kev ua lag luam.Ntxiv mus, txawm tias EssilorLuxottica txoj haujlwm tseem ceeb, qee lub tuam txhab zam tab tom nrhiav kev kawm los ntawm kev ua tiav ntawm cov khw muag khoom ywj pheej.Lub npe tsim nyog pom: Kaus Lim Kaus Lim Qab Teb Gentle Monster, lub hom phiaj nrog lub khw muag khoom lub cev uas zoo li lub tsev kos duab, kev sib koom tes siab thiab cov qauv tsim.LVMH yuav 7% ceg txheem ntseeg hauv 2017 ntawm tus nqi ntawm US $ 60 lab.Lwm tus zoo li yuav yog qhov tshiab thiab suav nrog.
Raws li Euromonitor International, kev lag luam kho qhov muag yuav rov zoo dua hauv 2021, thiab kev lag luam yuav tsum loj hlob 7% mus txog US $ 129 billion.Txij li cov tsom iav feem ntau yog yuav hauv khw muag khoom, kev lag luam rov qab yuav tau tsav los ntawm kev so ntawm lub cev cov khw muag khoom txwv los ntawm kev sib kis thiab kev xav tau ntau ntxiv.Cov kws tshuaj ntsuam tau hais tias qhov rov qhib kev lag luam muag khoom yuav txhawb nqa kev rov qab los ntawm ob tus lej hauv qee lub khw, suav nrog Hong Kong thiab Nyij Pooj.
Keeb kwm, kev lag luam zam yeej tsis muaj kev txawj ntse los tsim cov khoom siv tsom iav, yog li nws tig mus rau cov tuam txhab xws li EssilorLuxottica los tsim thiab faib cov khoom.Xyoo 1988, Luxottica tau kos npe thawj daim ntawv cog lus nrog Giorgio Armani, "ib pawg tshiab hu ua' iav' tau yug los", raws li Federico Buffa, Tus Thawj Coj ntawm R & D, Cov Khoom Muag Khoom thiab Daim Ntawv Tso Cai ntawm Luxottica Group, tau hais.
EssilorLuxottica qhov tau txais ntawm GrandVision tau tsim ib tus neeg ua si loj heev.Bernstein tus kws tshuaj ntsuam Luca Solca tau hais hauv tsab ntawv ceeb toom: "Qhov tshwm sim ntawm cov iav tsom iav tshiab tau tshwm sim thaum kawg tau tshwm sim hauv theem.""Tam sim no peb tuaj yeem pib ua haujlwm sib koom ua ke tom qab kev sib koom ua ke hauv siab.Muaj ntau yam uas yuav tsum tau ua, suav nrog… kev koom ua ke ntawm kev xa khoom thiab kev muag khoom.Cov txheej txheem thiab kev tsim kho vaj tse, kev sib koom ua ke ntawm lub lens txiav thiab txheej txheej, cov khw muag khoom loj hloov kho thiab kev sib raug zoo, thiab digital acceleration. "
Txawm li cas los xij, cov npe me me tuaj yeem cuam tshuam rau yav tom ntej txoj kev loj hlob ntawm cov iav khoom kim heev.American hom Coco thiab Breezy muaj cov khoom lag luam hauv Nordstrom thiab txog 400 lub khw muag khoom kho qhov muag, muab kev sib koom ua ke ntawm qhov ua ntej ntawm txhua qhov sau."Peb cov khoom tsis yog poj niam txiv neej," hais tias African-Asmeskas thiab Puerto Rican zoo tib yam ntxaib ntxaib Corianna thiab Brianna Dotson."Thaum peb thawj zaug nkag mus rau hauv kev ua lag luam, tib neeg ib txwm hais tias: 'Koj cov khaub ncaws hnav nyob qhov twg?Koj cov khaub ncaws hnav khaub ncaws nyob qhov twg?Peb tab tom tsim tsom iav rau cov neeg uas ib txwm tsis quav ntsej los ntawm [cov neeg tsim khoom ib txwm muaj]. "
Qhov no txhais tau tias tsim cov iav haum rau qhov sib txawv ntawm qhov ntswg txuas hniav, cheekbones thiab lub ntsej muag duab."Rau peb, txoj kev uas peb tsim tsom iav yog qhov tseeb los ntawm kev tshawb fawb kev lag luam thiab ua peb qhov zoo tshaj plaws los tsim [thav duab] haum rau txhua tus," Dotson cov viv ncaus hais.Lawv nco qab txog qhov cuam tshuam ntawm kev koom nrog Vision Expo raws li tib lub tsom iav hom uas yog cov neeg dub."Rau peb, nws yog ib qho tseem ceeb heev los qhia cov khoom kim heev tsis yog nyob hauv Europe xwb.Muaj ntau txoj hauv kev los saib cov khoom kim heev, "lawv hais.
Korean hom Gentle Monster, launched los ntawm tus tsim thiab CEO Hankook Kim nyob rau hauv 2011, pib tsim thav duab tshwj xeeb rau cov neeg siv khoom Asian, tab sis tom qab nyiam cov neeg tuaj saib thoob ntiaj teb, tam sim no lub hom phiaj tau tsim cov iav suav nrog.David Kim, tus thawj coj ntawm cov neeg siv khoom ntawm Gentle Monster hais tias "Thaum pib, peb tsis xav txog kev mus thoob ntiaj teb.""Thaum lub sijhawm, hauv kev lag luam Esxias, cov thav ntawv loj loj yog qhov sib txawv.Raws li peb loj hlob, peb pom tias cov thav ntawv no tsis yog txaus siab rau thaj av Esxias xwb. "
Inclusive tsim, zoo li tag nrho cov iav zoo, yog ob qho tib si stylish thiab siv tau.Kim tau hais tias "Peb yuav tsum muaj peev xwm sib koom ua ke cov qauv, zam thiab kev ua haujlwm," Kim hais."Qhov tshwm sim yog tias peb muaj kev xaiv dav dua thiab hloov pauv ntau dua hauv peb tus qauv tsim.Peb yuav muaj lub moj khaum tsim, tab sis peb yuav muaj ntau qhov sib txawv los hloov kho.Cov kab hauv qab yog kom muaj ntau li ntau tau yam tsis muaj kev txi tsim.Inclusiveness.”Kim tau hais tias cov tuam txhab me xws li Gentle Monster tuaj yeem ua txoj haujlwm zoo ntawm kev sim ua lag luam, tau txais cov lus qhia ncaj qha los ntawm cov neeg siv khoom, thiab muab cov lus tawm tswv yim no rau hauv cov khoom lag luam tom ntej.Tsis zoo li cov tuam txhab tsom iav, Gentle Monster tsis yog tsav los ntawm cov tsom iav tsom iav lossis cov ntaub ntawv.Los ntawm kev tsom mus rau cov neeg siv khoom tawm tswv yim thiab thev naus laus zis tshiab, nws tau loj hlob mus rau qhov tseem ceeb innovator.
Mykita yog lub npe nrov hauv Berlin uas muag cov khoom lag luam rau cov khw muag khoom hauv 80 lub teb chaws, thiab R & D yog qhov tseem ceeb ntawm nws txoj kev lag luam.Moritz Krueger, CEO thiab tus thawj coj muaj tswv yim ntawm Mykita, tau hais tias kev lag luam tsom iav tseem tsis tau tsim.Krueger ntseeg tias nws cov neeg siv khoom sib txawv thiab lub ntsej muag yuav tsum to taub kom meej.Kruger tau hais tias "Peb tau tsim peb cov yeeb yaj kiab raws li kev tshuaj xyuas dav dav ntawm ntau lub ntsej muag thiab cov kev xav tau tshuaj noj sib txawv," Kruger tau hais."[Peb muaj] cov khoom lag luam ua tiav, uas tso cai rau peb cov neeg siv khoom kawg los ua qhov kev xaiv zoo ntawm thoob ntiaj teb teev ... nrhiav tus khub tus kheej tsim nyog."
Cov txheej txheem kev txhim kho yog nyob ntawm qhov tseem ceeb ntawm Mykita, tus kws tshaj lij tsom iav, uas tau tsim ntau dua 800 cov khoom muag.Tag nrho nws cov thav duab yog xuas tes ua hauv Mykita Haus hauv Berlin, Lub Tebchaws Yelemees.
Cov npe me me no yuav muaj kev cuam tshuam tsis zoo rau kev ua lag luam, thiab muaj ntau yam laj thawj zoo."Ib yam li hauv txhua pawg, tus neeg tshiab thaum kawg yuav ua tiav vim tias lawv muaj cov khoom lag luam zoo, kev sib txuas lus zoo, zoo zoo, tus qauv zoo, thiab lawv tau tsim kev sib txuas nrog cov neeg siv khoom," tus thawj coj khoom kim heev Francesca Di Pasquantonio tau hais. , Deutsche Bank Equity Research.
Cov tuam txhab zam khoom kim heev xav tuaj. Gentle Monster koom tes nrog cov khoom lag luam xws li Fendi thiab Alexander Wang.Ntxiv rau lub tsev zam, lawv kuj tau koom tes nrog Tilda Swinton, Blackpink's Jennie, World of Warcraft thiab Ambush.Mykita koom tes nrog Margiela, Moncler thiab Helmut Lang.Krueger tau hais tias: "Peb tsis yog tsuas yog xa cov khoom tiav ua tiav, tab sis peb R & D, tsim kev txawj ntse thiab kev faib khoom sib koom ua ke rau txhua qhov haujlwm."
Kev paub txog kev txawj ntse tseem tseem ceeb heev.Anita Balchandani, tus thawj coj ntawm McKinsey Europe, Middle East thiab Africa Apparel, Fashion thiab Luxury Group, tau hais tias: "Rau lub hom khoom kim heev, nws yuav nyuaj heev kom muaj tag nrho cov kev tshaj lij ntawm kev sib tw thiab kev sim."Qhov no yog vim li cas peb ntseeg tias cov kws tshaj lij tsom iav yuav txuas ntxiv ua lub luag haujlwm.Qhov twg cov khoom kim heev tuaj yeem ua lub luag haujlwm nyob hauv kev tsim kom zoo nkauj thiab kev koom tes nrog cov kws tshaj lij. "
Technology yog lwm yam cuab yeej los txhawb kev hloov pauv hauv kev lag luam tsom iav.Hauv xyoo 2019, Gentle Monster tau koom tes nrog Suav thev naus laus zis loj heev Huawei tso tawm nws thawj lub tsom iav ntse, ua rau cov neeg siv khoom hu xov tooj los ntawm lub tsom iav."Qhov no yog kev nqis peev, tab sis peb tau txais txiaj ntsig ntau los ntawm nws," Jin hais.
Gentle Monster yog lub npe hu rau nws cov khoom siv tsom iav tshiab, cov khw muag khoom loj thiab kev sib koom tes siab.
Qhov tseem ceeb ntawm kev tsim kho tshiab tau dhau los ua ib feem tseem ceeb ntawm Gentle Monster tus kheej.Kim tau hais tias cov neeg siv khoom txaus siab los ntawm qhov tshwj xeeb ntawm lub npe.Technology tau muab tso rau hauv Gentle Monster khw thiab tag nrho cov lus tshaj tawm.“Nws nyiam cov neeg siv khoom.Cov neeg uas tseem tsis tau txiav txim siab yuav tsom iav tau nyiam lub khw los ntawm peb cov neeg hlau thiab cov khoom siv, "Jin hais.Lub khw muag khoom ntawm Gentle Monster tau hloov pauv cov khoom muag muag muag los ntawm kev txwv tsis pub muaj, cov neeg hlau thiab cov lus qhia tshiab.
Mykita sim 3D luam ntawv thiab tsim ib hom tshiab ntawm cov khoom hu ua Mykita Mylon, uas yeej lub koob npe nrov IF cov khoom tsim khoom plig xyoo 2011. Mykita Mylon-ua los ntawm cov hmoov zoo polyamide fused rau hauv cov khoom siv 3D tshuab luam ntawv-yog ruaj khov thiab tso cai rau Mykita. tswj tus txheej txheem tsim, Kruger tau hais.
Ntxiv nrog rau 3D luam ntawv, Mykita kuj tau tsim muaj kev koom tes tsis tshua muaj kev sib koom tes nrog lub tuam txhab lub koob yees duab Leica los tsim cov lo ntsiab muag tshwj xeeb thiab tshwj xeeb rau Mykita tsom iav.Krueger tau hais tias qhov kev koom tes tshwj xeeb no tau nyob hauv kev txhim kho rau ntau tshaj peb xyoos, tso cai rau Mykita "tau ncaj qha los ntawm Leica ib qho kev kho qhov muag-qib lub hnub ci zoo nrog cov txheej txheem ua haujlwm zoo ib yam li cov koob yees duab kev tshaj lij thiab kev ua si optics."
Kev tsim kho tshiab yog xov xwm zoo rau txhua tus neeg hauv kev lag luam tsom iav."Dab tsi peb tab tom pib pom tam sim no yog kev lag luam uas muaj kev tsim kho tshiab ntxiv, suav nrog hauv cov qauv thiab omnichannel hom thiab txoj kev uas nws muab kev pabcuam rau cov neeg siv khoom.Nws yog seamless thiab ntau dua digital, "Balchandani hais."Peb tau pom ntau yam tshiab hauv cheeb tsam no."
Kev kis thoob qhov txhia chaw tau yuam cov khw muag khoom muag kom pom txoj hauv kev tshiab kom ncav cuag cov neeg siv khoom.Cubitts tab tom siv Heru lub ntsej muag scanning thev naus laus zis los hloov txoj kev cov neeg siv khoom yuav tsom iav, thiab tso cai rau cov neeg siv siv 3D thev naus laus zis los sim tsom iav hauv tsev."Lub Cubitts app siv scanning (ib feem ntawm ib millimeter) tig txhua lub ntsej muag rau hauv ib qho kev ntsuas tshwj xeeb.Tom qab ntawd, peb siv cov kev ntsuas no los pab xaiv lub thav duab tsim nyog, lossis tsim ib lub thav duab los ntawm kos kom ua tiav qhov tseeb thiab qhov loj me, "said Tom Broughton, tus tsim ntawm Cubitts.
Los ntawm kev tshawb fawb thiab kev tshawb fawb tob tob, Bohten yog tsim cov khoom muag muag muag zoo rau cov neeg African qhovntsej thiaj tsis mob.
Eyewa, UAE lub khw muag khoom muag khoom muag muag muag muag online loj tshaj plaws, tsis ntev los no tau nce US $ 21 lab hauv Series B nyiaj txiag thiab tseem npaj yuav nce nws cov khoom lag luam digital.Anas Boumediene, co-founder thiab co-CEO ntawm Eyewa, tau hais tias: "Peb tab tom tshawb nrhiav kev koom ua ke ntawm cov cuab yeej kho vajtse tshiab rau yav tom ntej, xws li lub suab hnov suab.""Leverage peb cov thev naus laus zis thiab omni-channels los ntawm peb cov khw muag khoom lag luam zoo tshaj plaws.Kev paub dhau los, peb yuav ua kom muaj kev vam meej hauv kev coj ntau lub khw hauv online. "
Innovation kuj txuas ntxiv mus rau kev ruaj ntseg.Tsis yog hais txog kev tsim nyog xwb.Co-founder Nana K. Osei tau hais tias: "Qhov laj thawj yog vim li cas peb cov neeg siv khoom feem ntau nyiam siv cov khoom siv sib txawv, txawm tias nws yog cov nroj tsuag acetate lossis cov ntaub ntawv ntoo sib txawv, yog vim qhov kev nplij siab thiab haum zoo dua li cov hlau thav duab.", co-founder ntawm Bohten, African-inspired eyewear hom.Cov kauj ruam tom ntej: Txuas lub neej voj voog ntawm cov tsom iav.Txawm li cas los xij, cov khoom lag luam ywj pheej yog coj lub neej yav tom ntej ntawm iav tsom iav.
Nkag mus rau koj tus email thiab khaws cov ntawv xov xwm, kev caw thiab kev txhawb nqa ntawm Vogue Business's email.Koj tuaj yeem unsubscribe thaum twg los tau.Thov xa mus rau peb txoj cai ntiag tug kom paub ntau ntxiv.
Post lub sij hawm: Nov-10-2021