Nkag mus rau koj tus email kom nyob twj ywm nrog cov ntawv xov xwm, kev caw thiab kev tshaj tawm los ntawm Vogue Business 'email.Koj tuaj yeem tso npe tau txhua lub sijhawm.Thov saib peb Txoj Cai Tswjfwm Ntiag Tug kom paub ntau ntxiv.
Kev lag luam tsom iav tsis tau ua kom nrawm nrog lwm qhov kev lag luam zam, tab sis kev hloov pauv tau tshwm sim raws li nthwv dej ntawm cov lag luam ywj pheej cuam tshuam rau kev lag luam nrog cov tswv yim tshiab, thev naus laus zis tshiab thiab kev cog lus rau kev koom ua ke.
M&A kev ua si kuj tau khaws, ib qho kev qhia ntawm lub sijhawm muaj kev kub ntxhov ntau.Kering Eyewear tshaj tawm nag hmo tias nws npaj yuav tau Lindberg, lub npe nrov Danish cov khoom kim heev eyewear paub txog nws cov high-tech titanium optics thiab bespoke nta, taw qhia nws lub hom phiaj kom loj hlob hauv thaj teb. Tom qab ncua sij hawm thiab kev sib cav txog kev cai lij choj, Fabkis-Italian eyewear tsim EssilorLuxottica thaum kawg ua tiav nws qhov € 7.3 billion tau los ntawm Dutch eyewear retailer Grandvision thaum Lub Xya Hli 1.Lwm lub cim ntawm lub zog: US omnichannel tsom iav tshwj xeeb Warby Parker nyuam qhuav thov rau IPO - hnub yuav txiav txim. .
Kev lag luam tsom iav tau ntev tau ua tiav los ntawm ob peb lub npe, xws li EssilorLuxottica thiab Ltalis's Safilo.Fashion lub tsev xws li Bulgari, Prada, Chanel thiab Versace tag nrho cia siab rau cov players loj no los tsim lawv cov khoom muag muag muag ntau zaus.Launched hauv 2014, Kering Eyewear tsim, tsim, ua lag luam thiab faib cov tsom iav hauv tsev rau Kering hom nrog rau Richemont's Cartier thiab Alaïa thiab cov khaub ncaws ncaws pob Puma.Kev tsim khoom tseem yog cov khoom lag luam loj tshaj plaws rau cov neeg muag khoom hauv zos: lub hub tau tsim muaj € 600 lab cov lag luam wholesale cov nyiaj tau los.Tab sis Cov kws tshaj lij tsom iav tshiab uas tsim, tsim khoom thiab xa tawm yog tsim kom muaj lub zog tshiab hauv kev ua lag luam.Thiab, txawm tias EssilorLuxottica txoj kev tswj hwm, qee lub tsev zam tab tom nrhiav kev kawm los ntawm kev ua tiav ntawm cov khoom lag luam tsom iav.Npe saib: Kaus Lim Kauslim Gentle Monster, ib lub npe nrog themed cib-thiab-mortar cov khw muag khoom uas zoo li cov duab kos duab, kev sib koom tes siab, thiab cov qauv tsim txias.LVMH yuav ib feem 7 feem pua2017 rau $ 60 lab.Lwm tus lean ntawm innovation thiab inclusions.
Kev lag luam tsom iav yuav rov zoo dua hauv xyoo 2021, nrog rau kev lag luam xav tias yuav loj hlob 7% mus rau $ 129 billion, raws li Euromonitor International.Qhov kev rov qab los yuav raug tsav los ntawm kev txo qis ntawm kev txwv ntawm cib-thiab-mortar khw muag khoom los ntawm kev sib kis, thiab. Raws li kev xav tau, raws li cov iav tsom iav feem ntau yog yuav hauv khw. Cov kws tshuaj ntsuam hais tias kev rov qhib cov khw muag khoom yuav ua rau muaj ob tus lej rov qab los hauv qee lub khw, suav nrog Hong Kong thiab Nyiv.
Keeb kwm, kev lag luam zam yeej tsis muaj kev txawj ntse los tsim cov khoom siv tsom iav, yog li tig mus rau cov tuam txhab xws li EssilorLuxottica los tsim thiab faib cov khoom.In 1988, Luxottica tau kos npe thawj daim ntawv tso cai nrog Giorgio Armani thiab "ib pawg tshiab hu ua ' iav' yog yug”, raws li Federico Buffa, Tus Thawj Coj ntawm R & D, Khoom Style thiab Daim Ntawv Tso Cai ntawm Luxottica Group, tau hais.
EssilorLuxottica qhov kev yuav ntawm GrandVision tiag tiag tau tsim ib tus neeg ua si loj heev. "Qhov tshwm sim ntawm cov tsom iav tshiab thaum kawg tau npaj," Bernstein tus kws tshuaj ntsuam Luca Solka tau hais hauv tsab ntawv."Tam sim no qhov kev sib koom ua ke tom qab kev sib koom ua ke tuaj yeem pib ua siab ncaj, muaj ntau yam ua, suav nrog ... ... kev koom ua ke ntawm kev xa khoom thiab kev muag khoom thiab kev tsim kho vaj tse, kev sib koom ua ke ntawm lub lens txiav thiab txheej txheej, kev kho kom raug thiab kev tsim nyog ntawm cov khw muag khoom. network thiab acceleration ntawm digitalization. "
Tab sis nws yuav yog cov npe me me uas cuam tshuam rau yav tom ntej ntawm cov khoom kim heev eyewear.Muaj nyob rau ntawm Nordstrom thiab txog 400 lub khw muag khoom kho qhov muag, American hom Coco thiab Breezy muab kev koom tes nyob rau hauv pem hauv ntej ntawm txhua qhov sau. , Neeg Asmeskas-Asmeskas thiab Puerto Rican zoo ib yam niam txiv ntxaib. "Thaum peb thawj zaug nkag mus rau hauv kev ua lag luam, tib neeg ib txwm hais tias: 'Koj cov txiv neej sau nyob qhov twg?Koj cov poj niam collection nyob qhov twg?Peb tab tom tsim cov looj tsom iav rau cov neeg uas ib txwm saib tsis tau los ntawm [cov tuam txhab tsim khoom lag luam].'"
Qhov ntawd txhais tau tias tsim tsom iav rau qhov sib txawv ntawm lub qhov ntswg txuas, lub puab tsaig thiab lub ntsej muag. Lawv nco qab txog qhov cuam tshuam ntawm qhov tsuas yog cov tsom iav dub nkaus xwb los mus koom Vision Expo, qhov muag tsom iav kev lag luam. "Nws tseem ceeb heev rau peb kom pom tias khoom kim heev tsis yog zoo li Europe xwb.Khoom kim heev zoo li txhua txoj kev, "lawv hais.
Korean hom Gentle Monster tau tsim tawm xyoo 2011 los ntawm tus tsim thiab CEO Hankook Kim los tsim cov thav ntawv tshwj xeeb rau cov neeg siv khoom Asian, tab sis tom qab ncav cuag lub ntiaj teb cov neeg tuaj saib, tam sim no lub hom phiaj tau tsim ib kab ntawm cov iav tsom iav. "Thaum pib, peb tsis tshua muaj. xav txog kev mus thoob ntiaj teb," said David Kim, Gentle Monster tus thawj coj ntawm cov neeg siv khoom kev paub. "Thaum lub sijhawm, cov thav ntawv loj loj yog ib qho qauv hauv Asian lag luam.Raws li peb loj hlob, peb pom tias nws tsis yog thaj av Asian nkaus xwb uas txaus siab rau cov thav ntawv no. "
Kev tsim qauv suav nrog, zoo li txhua lub ntsej muag zoo, yog ob qho tib si stylish thiab ua haujlwm. "Peb xav tau kom muaj peev xwm sib xyaw, zam thiab ua haujlwm," Kim hais tias.Peb yuav muaj tus qauv tsim qauv tsim, tab sis peb yuav muaj ntau qhov ntau thiab tsawg kom haum rau qhov no.Cov kab hauv qab yog ua kom ntau li ntau tau yam tsis muaj kev txi tsim.Tej zaum suav nrog. "Kim hais tias lub tuam txhab me me xws li Gentle Monster tuaj yeem ua txoj haujlwm zoo ntawm kev sim ua lag luam, tau txais kev tawm tswv yim ncaj qha los ntawm cov neeg siv khoom, thiab koom nrog cov lus qhia ntawd rau hauv cov khoom lag luam tom ntej.Tsis zoo li cov tuam txhab tsom iav, Gentle Monster tsis yog tsav los ntawm cov tsom iav tsom iav lossis cov ntaub ntawv. .Nws tau loj hlob mus rau hauv ib qho tseem ceeb innovator los ntawm kev tsom mus rau cov neeg siv khoom tawm tswv yim thiab kev tsim kho thev naus laus zis.
Rau Berlin-raws li Mykita, uas muag rau cov khw muag khoom hauv 80 lub teb chaws, kev tshawb fawb thiab kev loj hlob yog lub hauv paus ntawm nws txoj kev lag luam.Moritz Krueger, CEO thiab tus thawj coj muaj tswv yim ntawm Mykita, hais tias kev lag luam tsom iav tsis loj hlob. Raws li Krueger, lawv muaj ntau haiv neeg. Cov neeg siv khoom thiab lub ntsej muag yuav tsum to taub kom meej. "Peb tau tsim peb cov khoom sau raws li kev soj ntsuam zoo ntawm ntau hom ntsej muag, nrog rau cov kev xav tau ntawm cov tshuaj sib txawv," Kruger tau hais. "[Peb] muaj cov khoom lag luam tiav heev uas tso cai rau peb cov neeg siv khoom kawg ntawm qhov ntsuas thoob ntiaj teb los ua qhov kev xaiv zoo ... nrhiav tus kheej tus khub uas haum tiag tiag. "
Cov txheej txheem tshawb fawb thiab kev txhim kho yog nyob rau hauv lub plawv ntawm cov tsom iav tshwj xeeb Mykita, uas tau tsim ntau tshaj 800 SKUs.Tag nrho nws cov thav duab yog xuas tes ua ntawm Mykita Haus hauv Berlin, lub teb chaws Yelemees.
Muaj ntau qhov laj thawj zoo vim li cas cov npe me me no tuaj yeem cuam tshuam tsis zoo rau kev ua lag luam. "Raws li nyob rau hauv txhua pawg, muaj ib tus neeg tshiab uas thaum kawg ua tiav vim lawv muaj cov khoom tsim nyog, kev sib txuas lus zoo, zoo zoo, zoo style, thiab lawv txuas nrog cov neeg siv khoom, "Luxury Francesca Di Pasquantonio, tus thawj coj ntawm cov khoom lag luam, kev tshawb fawb txog kev ncaj ncees ntawm Deutsche Bank.
Cov tsev zam khoom kim heev xav koom nrog.Gentle Monster ua haujlwm nrog cov npe xws li Fendi thiab Alexander Wang.Ntxiv rau lub tsev zam, lawv kuj tau koom tes nrog Tilda Swinton, Blackpink, Ntiaj Teb ntawm Warcraft thiab Jennie ntawm Ambush.Mykita tau koom tes nrog Margiela, Moncler thiab Helmut Lang. "Tsis yog peb tsuas yog muab cov khoom ua tiav tes, tab sis peb R & D, tsim kev txawj ntse thiab kev faib khoom sib koom ua ke rau hauv txhua qhov project," Krueger tau hais.
Kev txawj ntse tseem ceeb heev. "Nws yuav nyuaj heev rau lub hom khoom kim heev kom muaj lub tswv yim tshaj lij rau tag nrho cov khoom haum, kev sim, thiab lwm yam. Yog vim li cas peb xav tias cov kws tshaj lij tsom iav yuav txuas ntxiv ua lub luag haujlwm.Qhov twg khoom kim heev tuaj yeem ua lub luag haujlwm yog nyob rau hauv kev tsim kom zoo nkauj thiab kev koom tes nrog cov kws tshaj lij. "
Technology yog lwm lub cuab yeej tsav tsheb hloov pauv hauv kev lag luam tsom iav.In 2019, Gentle Monster tau koom tes nrog Suav tech loj heev Huawei tso nws thawj cov tsom iav ntse, tso cai rau cov neeg siv khoom hu xov tooj los ntawm cov tsom iav. "Nws yog kev nqis peev, tab sis peb tau ua. nyiaj ntau tawm ntawm nws, "Kim hais.
Gentle Monster yog lub npe hu rau nws cov khoom siv tsom iav tshiab, cov khw muag khoom loj thiab kev sib koom tes siab.
Ib qho tseem ceeb ntawm kev tsim kho tshiab tau dhau los ua ib feem tseem ceeb ntawm Gentle Monster tus kheej.Cov neeg siv khoom tau kos rau lub cim ntawm hom, Kim said.Technology tau muab tso rau hauv lub khw Gentle Monster thiab thoob plaws hauv cov lus tshaj tawm. "Nws nyiam cov neeg siv khoom.Cov neeg uas tseem tsis tau txiav txim siab yuav tsom iav tau kos rau cov khw muag khoom los ntawm peb cov neeg hlau thiab cov khoom siv, "Kim hais tias Gentle Monster flagship khw yog hloov pauv cov khw muag khoom tsom iav nrog kev txwv tsis pub sau, neeg hlau thiab cov khoom tshiab.
Mykita tau sim nrog 3D luam ntawv, tsim cov khoom tshiab hu ua Mykita Mylon, uas yeej lub koob npe nrov IF Material Design Award xyoo 2011.Mykita Mylon - ua los ntawm cov hmoov zoo polyamide fused rau hauv cov khoom siv los ntawm 3D tshuab luam ntawv - yog qhov ruaj khov thiab tso cai rau Mykita rau tswj tus txheej txheem tsim, Krueger tau hais.
Ntxiv nrog rau 3D luam ntawv, Mykita kuj tau tsim kev koom tes tsis tshua muaj kev sib koom tes nrog lub tuam txhab lub koob yees duab Leica los tsim ib qho ntawm ib qho tshwj xeeb lo ntsiab muag rau Mykita tsom iav.Qhov kev koom tes tshwj xeeb tau tsim kho rau ntau tshaj peb xyoos thiab tso cai rau Mykita tau txais " optical-qib zoo lub hnub lo ntsiab muag ncaj qha los ntawm Leica nrog tib lub luag haujlwm txheej txheej raws li nws cov kev tshaj lij lub koob yees duab lo ntsiab muag thiab kev ua si optics, "Krueger tau hais.
Kev tsim kho tshiab yog xov xwm zoo rau txhua tus neeg hauv kev lag luam tsom iav. "Dab tsi peb tab tom pib pom tam sim no yog kev lag luam uas muaj kev tsim kho tshiab tshwm sim, ob qho tib si ntawm cov qauv thiab omni-channel hom thiab txoj kev nws pab cov neeg siv khoom.Nws yog ntau seamless thiab ntau dua digital, "Balchandani hais tias "Peb tab tom pom kev hloov pauv ntau dua hauv cheeb tsam no."
Tus kab mob kis thoob qhov txhia chaw tau yuam cov khw muag khoom muag kom pom txoj hauv kev tshiab kom ncav cuag cov neeg siv khoom.Cubitts tab tom siv Heru, lub ntsej muag scanning thev naus laus zis, hloov pauv txoj kev cov neeg siv khoom yuav tsom iav thiab tso cai rau cov neeg siv sim tsom iav hauv tsev siv 3D thev naus laus zis. "Lub Cubitts app siv. scans (feem feem ntawm ib millimeter) tig txhua lub ntsej muag rau hauv ib qho kev ntsuas tshwj xeeb.Tom qab ntawd peb siv cov kev ntsuas no los pab xaiv lub thav duab uas ua haujlwm rau koj, lossis tsim ib qho los ntawm kos kom ua tiav koj qhov loj thiab meej, "said Tom Broughton, tus tsim ntawm Cubitts.
Los ntawm kev tshawb fawb thiab kev tshawb fawb tob tob, Bohten yog tsim cov khoom muag muag muag uas ua rau cov neeg tsim nyog hauv teb chaws Africa nyiam.
Lub UAE lub khw muag khoom muag muag muag muag muag muag muag loj tshaj plaws hauv online, Eyewa, uas nyuam qhuav tau nce $ 21 lab hauv Series B puag ncig, kuj tseem npaj yuav nce nws cov khoom siv digital. "Peb tab tom tshawb nrhiav kev koom ua ke ntawm cov cuab yeej siv kho vajtse tshiab rau hauv kev sau yav tom ntej, xws li audio-inducing thav duab, " hais tias Anass Boumediene, co-founder thiab co-CEO ntawm Eyewa."Kev siv peb cov thev naus laus zis thiab omnichannel los ntawm peb cov kev paub hauv khw muag khoom, peb yuav ua kom muaj kev vam meej hauv kev coj ntau lub khw hauv online."
Kev tsim kho tshiab kuj tseem txuas ntxiv mus rau kev ruaj khov.Nws tsis yog tsim nyog xwb.Co-founder Nana K. Osei tau hais tias, "Cia peb cov neeg siv khoom ntau nyiam siv cov khoom siv sib txawv, txawm tias nws yog cov nroj tsuag acetate lossis cov khoom ntoo sib txawv, vim tias qhov kev nplij siab thiab haum yog zoo dua li cov hlau thav duab. ", co-founder ntawm African-inspired eyewear brand Bohten.Tom ntej no cov kauj ruam: Txuas lub neej voj voog ntawm cov tsom iav.Txawm li cas los xij, cov khoom lag luam ywj pheej yog coj lub neej yav tom ntej ntawm cov iav tsom iav.
Nkag mus rau koj tus email kom nyob twj ywm nrog cov ntawv xov xwm, kev caw thiab kev tshaj tawm los ntawm Vogue Business 'email.Koj tuaj yeem tso npe tau txhua lub sijhawm.Thov saib peb Txoj Cai Tswjfwm Ntiag Tug kom paub ntau ntxiv.
Post lub sij hawm: Jan-17-2022